Premium Wagyu Beef Market Forecast for Sustained Growth

Premium Wagyu Beef Market Set for Steady, Long-Term Growth

The global appetite for Wagyu beef continues to grow. Recent forecasts suggest the premium beef sector, including the Wagyu beef market forecast for 2025, will expand at a compound annual rate of 6.7% between 2025 and 2034.

Diners are increasingly seeking traceable, hormone-free meat with a trusted background, and they’re willing to pay for it.

Rising Demand for Ethical, High-End Beef

Consumers are becoming more selective about what they eat, and interest in ethically sourced, high-quality meat is stronger than ever. In particular, fine dining venues and specialist retailers are seeing higher demand for authentic Wagyu, supported by clear proof of origin and good animal welfare practices.

Restaurant buyers say customers aren’t just after flavour — they also want reassurance. “When someone orders Wagyu, they expect a story behind the steak,” said one London chef. “It’s about trust, traceability and that unmistakable texture.”

Transparency Driving Growth

Meanwhile, a broader push for transparency across food supply chains is giving the premium beef sector another lift. Retailers and restaurants increasingly want suppliers who can prove sustainability and authenticity, ensuring every cut meets modern consumer expectations. In addition, producers are investing in better labelling and digital traceability systems, which build confidence and support long-term growth.

However, Wagyu’s success isn’t only about ethics. Its renowned marbling and tender texture remain central to its appeal. Authentic Japanese genetics continue to set the global standard, securing Wagyu’s place as the ultimate luxury beef.

Therefore, analysts expect demand to stay strong throughout the decade, supported by investment in breeding, brand development and expanding exports to wealthy markets in Europe, Asia and the Middle East.