13 Dec 2025
UK Meat Sales Climb by £500 Million as Shoppers Prioritise Protein
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The UK meat industry has seen a substantial increase in sales over the past year, with shoppers spending an additional £500 million on meat products, reflecting the growing demand for protein.
This surge is largely driven by a renewed consumer focus on health and high-protein diets, which has led to a significant shift away from plant-based alternatives.
According to recent market data, beef sales have been a major contributor to this growth, rising by an impressive £418 million. Poultry sales have also soared, increasing by £219 million.
This trend reflects a growing number of consumers, including flexitarians, who are returning to animal-based proteins. The demand for high-protein foods has been further amplified by the popularity of weight-loss medications, with some studies suggesting that increased protein intake can help to prevent muscle loss.
In contrast, the meat-free sector has experienced a notable decline, with sales falling by £23.2 million. This downturn is attributed to growing consumer concerns about the ultra-processed nature of many vegan products. As shoppers become more discerning about ingredients, the appeal of whole, natural foods like meat appears to be strengthening, providing a positive outlook for the UK’s domestic meat producers.
Source: This story was originally reported by The Telegraph.
Published: 13 December 2025