24 Dec 2025
Cranswick Grows Poultry and Diversifies Beyond Pork
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Cranswick Expands Beyond Pork with Poultry Growth and New Product Lines
UK meat producer Cranswick is continuing to diversify beyond its traditional pork base, with poultry and new product categories emerging as key growth drivers, according to reporting by Poultry World.
Cranswick is successfully diversifying beyond its traditional pork business, with poultry growth and new categories such as pet food supporting performance. The move reflects changing market dynamics and a wider industry shift toward multi-protein resilience.
The strategy highlights how large processors are adapting to volatility across livestock markets.
Source article: Poultry World | 24 December 2025
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