29 Dec 2025
UK Retailers Maintain Strong Support for British Pork
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British Pork Receives Strong Backing from UK Retailers
British pork continues to receive strong backing from major UK retailers, offering a positive signal for domestic pig producers despite ongoing pressure from imports and market volatility.
The latest Agriculture and Horticulture Development Board (AHDB) Porkwatch survey shows that 88% of fresh pork on UK supermarket shelves is British, underlining retailers’ continued commitment to sourcing home-produced pigmeat.
According to the survey, a number of leading supermarkets including Aldi, Marks & Spencer, Morrisons and Sainsbury’s were found to be stocking 100% British fresh pork, reinforcing confidence in domestic supply chains.
Source: Pig World | 29 December 2026
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