30 Dec 2025
Waitrose Raises Welfare Bar for Imported Meats
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Waitrose Sets New Welfare Standards for Continental Meats
Waitrose has announced that all of its own-brand continental meat products now meet higher animal welfare standards, marking a first for a UK supermarket in this category.
The retailer, part of the John Lewis Partnership, said it has worked closely with European suppliers to ensure that all continental pork products meet the ‘Good Pig Award’ criteria set by Compassion in World Farming. The move makes Waitrose the first UK supermarket to apply enhanced welfare criteria to imported own-label meat.
The announcement adds momentum to the debate around welfare equivalence for imports as UK livestock rules tighten.
Source article: John Lewis Partnership | 30 December 2025
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