Amsterdam Moves to Ban Meat Advertising
Amsterdam Set to Become First Capital City to Ban Meat Advertising
Amsterdam is set to become the first capital city in the world to ban meat advertising. This comes as part of a broader policy aimed at reducing the environmental impact of food consumption.
According to reporting by Food Manufacture, the Dutch capital plans to prohibit advertisements for meat and other high emission food products across public spaces. These spaces include billboards, metro stations and bus shelters. The ban is expected to be phased in from 2027.
The decision has drawn criticism from farming and food industry groups. Critics warn that the policy risks stigmatizing legal food products. It could also undermine consumer choice and set a precedent that could spread to other European cities.
Industry representatives have also raised concerns about regulatory overreach. They note that meat production is already subject to environmental controls. Furthermore, they argue that advertising bans do not address demand fundamentals or food security considerations.
The move adds to growing pressure on the meat sector from policy-driven sustainability measures. Governments are increasingly targeting consumption behaviour alongside production practices.
Source: Food Manufacture | 23 January 2026
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