Bord Bia launches global promotion for Irish food exports
Bord Bia Launches Global St Patrick’s Day Campaign to Promote Irish Food
Ireland’s food export agency Bord Bia has launched an international St Patrick’s Day promotion campaign to showcase Irish food and drink in key global markets.
According to Bord Bia, the campaign will run across 15 countries and aims to highlight the quality and sustainability of Irish food products to retailers, chefs and consumers worldwide.
The initiative forms part of a broader strategy to strengthen Ireland’s global reputation for premium food exports, including beef, dairy and seafood.
Promotional activities will include retail partnerships, foodservice events and digital marketing campaigns designed to increase awareness of Irish produce during the St Patrick’s Day period.
Bord Bia said the campaign reflects the continued importance of international markets to Ireland’s agri food sector.
Source: Bord Bia | 12 March 2026
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