Premium price for Irish beef flown weekly to Singapore
ABP Food Group has begun flying beef from Ireland to a high-end retailer in Singapore, where certified Angus striploin steaks are retailing at around €72/kg.
Ryan’s Grocery, will also stock lamb from Irish Country Meats (ICM), ABP’s specialist sheepmeat company, at their two locations in Singapore.
This is the first retail listing for Irish sheepmeat in the Singapore market.
Speaking to Agriland in Singapore, Martin McMahon, general manager of ABP international sales, explained that the beef is flown out fresh from ABP Cahir in Co. Tipperary weekly.
“We started exporting some chilled high-value products to Ryan’s Grocery about three or four months ago and the business is growing,” he said.
ABP is planning to run promotions in the supermarket in the coming months to establish a foothold in the market.
By Aisling O’Brien / Agriland
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