30 Sep 2022
NZ meat bound for Chinese vending machines
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Consumers will soon be able to buy ready-to-eat meals, made with New Zealand beef and lamb, from vending machines in Shanghai.
Major red meat exporters Beef + Lamb NZ, Alliance and Silver Fern Farms are piloting beef and lamb vending machines with meals ready for time-poor consumers.
Beef and Lamb spokesperson Michael Wan said the two Pure Box vending machines will be located in Shanghai’s busy business districts, offering another food option for busy workers.
Wan said buyers would be able to choose from six meals that had been co-designed by Shanghai chef Jamie Pea. They fuse traditional Chinese ingredients and flavours with Western food trends to highlight the taste of New Zealand-produced beef and lamb.
Radio New Zealand
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