New pork ad campaigns to ‘feed the family for less’
A new pork advertising campaign by the AHDB has been rolled out with an aim to ‘feed the family for less’ as the cost-of-living crisis continues.
As consumer demand for affordable meals grows, the levy organisation’s autumn pork marketing campaign launches with new messaging, running from 17 October until 25 November 2022.
The adverts aim to encourage the public to back farmers by purchasing economical cuts of pork to create everyday, affordable dishes.
The campaign, which has been running for six years, also aims to raise awareness of pork’s positive role in healthy meal choices during the current cost-of-living crisis.
New recipes included in the campaign will feed a family of four for under £5, the AHDB says, with some recipes costing less than £1 per person using pork cuts such as the shoulder, sausages, and lean mince.
Consumers will see the adverts online, across social media, during on-demand TV shows, in the aisles and websites of eight supermarket chains.
by Farming UK
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