Angus beef proves popular in UK supermarkets
New research has shown that British Aberdeen-Angus beef is a one of the most popular premium meat brands for UK supermarkets to stock.
The mystery shopper data analysis was carried out by the Aberdeen-Angus Cattle Society and revealed that the native breed is a popular choice for the UK consumer across of big-name supermarkets including Aldi, Asda, Waitrose and Marks & Spencer.
According to the Aberdeen-Angus Cattle Society, farming the popular breed has a variety of benefits including high growth rates, its ability to withstand unpredictable weather and the fact the cattle can be fed with low cost feed.
Though it is a premium product, the mystery shopper research found that British Aberdeen Angus beef is still extremely popular amongst UK supermarkets, something that Robert Gilchrist, the Society’s CEO has said to be a testament to the hard work farmers put in to producing beef with such a high meat-eating quality.
“It is especially reassuring to see such a strong brand presence in both discount retailers and the more high-end supermarkets,” said Gilchrist.
New Food
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