Welsh Beef producers shine during Great British Beef Week
Welsh Beef producers are set to take centre stage with Hybu Cig Cymru – Meat Promotion Wales (HCC), shining a light on the sectors sustainability credentials during Great British Beef Week (23-30 April).
As part of its activity, which will feature beef farmers from across Wales, HCC is also highlighting practical steps beef farmers can take to improve efficiencies on farm and boost profitability, as well as showing consumers 5 different ways to use PGI Welsh Beef through some delicious recipes.
The nationwide campaign celebrates the versatility and exceptional taste of home produced beef, while highlighting the commitment and dedication of beef farmers to sustainable practices.
HCC’s Campaign Executive, Philippa Gill said: “Without the abundant rainfall we have here in Wales, the Welsh Beef story wouldn’t be what it is today. Beef cattle in Wales are overwhelmingly reared in non-intensive farming systems, using Wales’s natural resources – water and grass.
“PGI Welsh Beef has an incredible story to tell – from the people who produce it, the sustainability and environmental credentials of our Welsh Beef, as well as its versatility and great taste. Those are all things that HCC is going to champion and amplify during the week – taking a multi-pronged approach to highlighting the uniquely Welsh credentials which we know resonate so well with consumers.”
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