Sheep farmers ‘dismayed’ as Morrisons drops British only pledge
Sheep farmers are ‘dismayed and frustrated’ after Morrisons announced this week that it will no longer sell solely British lamb in its stores.
The retailer said it would be dropping its commitment to source only British lamb, a pledge made in 2017, as part of a new trial.
The supermarket chain has traditionally been seen as a strong supporter of the British livestock industry.
NSA chief executive, Phil Stocker said: “We learnt of this disappointing news whilst returning from the Field to Fork Summit held with Prime Minister Rishi Sunak at 10 Downing Street.
“An event that was designed to show support for UK agriculture and where the supermarket itself had a presence promoting its commitment to British farmers. So the timing of this announcement is really quite unbelievable.
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