Great British Beef Week Back for 15th Year

Great British Beef Week, a successful industry campaign that promotes British beef to consumers, returns for its 15th anniversary on St George’s Day, 23 April.

This nationwide campaign, running from 23-30 April, highlights the hard work and dedication of the farmers who produce British beef, while also shining a light on sustainable farming practices and the exceptional taste of British beef.

The campaign was first founded by the Ladies in Beef group, created by former NFU president Minette Batters and Devon beef producer Jilly Greed. Over the years, it has garnered support from various UK levy bodies including AHDB, Hybu Cig Cymru, the Livestock and Meat Commission, and Quality Meat Scotland. Additionally, organizations such as the NFU, the Royal Agricultural Benevolent Institution, and Red Tractor have lent their support to the campaign.

As part of this year’s campaign, AHDB is putting the faces behind British beef farming at the heart of the initiative. Baroness Minette Batters emphasized the importance of British beef, stating, “Our farmers produce naturally delicious beef – British beef is not just a staple of our cuisine, it’s a symbol of our hard work and enjoyed by many at home and abroad.”

The campaign aims to celebrate the contributions of British farmers and encourage consumers to appreciate and support locally produced beef. With its focus on sustainability and quality, Great British Beef Week continues to be a significant event in the UK’s agricultural calendar.