AHDB Hosts Largest Ever Red Meat Mission
AHDB Hosts Largest Ever Red Meat Trade Mission – June 2025
The UK red meat trade mission reached a new milestone in June 2025. The Agriculture and Horticulture Development Board (AHDB) welcomed 28 international buyers to the largest inward trade mission it has ever organised. Delegates came from the Americas, Africa, Asia, and the Middle East.
Promoting British Red Meat
AHDB designed the four-day event to showcase the quality, safety, and sustainability of British beef, lamb, and pork. Delegates visited farms and processing sites in the West Country. These visits gave them direct insight into the UK’s high production standards and traceability systems.
In addition, buyers attended live demonstrations and product tastings. They also met UK exporters to explore trade opportunities. The mission concluded with a gala dinner in London, which encouraged further dialogue on future trade.
Strategic Impact on UK Meat Exports
This mission supports the UK’s growing presence in global meat markets. In 2024, red meat exports reached £1.77 billion. Strong beef shipments to Europe and rising demand in Asia and the Middle East drove this growth.
AHDB’s initiative reinforces the UK’s commitment to expanding agricultural exports. It also highlights the country’s ability to meet international demand for premium red meat.
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