Sophie Throup Appointed NFU Director General
Sophie Throup Named NFU Director General
Sophie Throup has been appointed as the next Director General of the National Farmers’ Union (NFU), succeeding Terry Jones when he steps down in spring 2026.
Throup will join the NFU from Myton Food Group, where she has served as Senior Director since 2023. Her background spans manufacturing, processing and retail, including a previous role as Head of Agriculture at Morrisons.
She comes from a mixed family farm producing milk, arable crops and free-range eggs, and has been closely involved in education and skills development, helping to establish the School of Sustainable Food and Farming at Harper Adams University.
The appointment is seen as a signal of continuity combined with stronger commercial and supply-chain insight at a time of rising cost pressures, regulatory change and trade uncertainty for UK agriculture.
Source: NFU Online | 6 January 2026
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