Irish Beef Set for China Relaunch as Market Reopens
Bord Bia Targets China Boost for Irish Beef Exports
Ireland’s beef export agency is preparing to relaunch Irish beef in China following the lifting of a market suspension. This marks a significant step forward for the sector’s Asian export strategy.
According to reporting by Waterford News & Star, Bord Bia plans to roll out renewed promotional activity around Chinese New Year. This effort will target foodservice, retail and trade buyers as shipments resume.
China is viewed as a high-value destination for Irish beef, particularly for cuts and products less favoured in European markets. The reopening is expected to improve carcase balance and enhance overall export returns for processors.
In addition to China, Ireland has also secured new market access to Vietnam. This further strengthens export diversification across Asia. Industry figures say these developments offer important growth opportunities. This comes at a time when EU beef supply remains tight and global demand for premium protein continues to expand.
Source: Waterford News & Star | 18 January 2026
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