Wales unveils four year strategy for red meat sector
Wales Launches New Four Year Strategy for Red Meat Industry
A new strategic plan, called the Wales red meat industry strategy, has been launched. It aims to strengthen the Welsh red meat sector over the next four years.
According to reporting by Business News Wales, Hybu Cig Cymru (HCC) has published its latest industry roadmap. It is titled Red Meat Industry Vision: Delivering Value for Wales.
The strategy focuses on three main priorities. These include increasing the volume and value of branded Welsh red meat sold in domestic and international markets. They also aim to improve the economic and environmental sustainability of the supply chain. The strategy focuses on strengthening evidence based advocacy for the industry.
José Peralta said the organisation will hold stakeholder engagement events across Wales in early summer. The purpose is to present the detailed business plan and gather industry feedback.
The initiative is designed to support long term growth and resilience in Wales’ livestock and meat processing sectors.
Source: Business News Wales | 10 March 2026
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