US Beef Exporters Target UK Buyers After Duty Free Return
US Beef Promotion Steps Up in London After Return of Duty Free UK Access
US beef exporters are stepping up promotional activity in London following the return of duty free access to the UK market under a new 13,000 metric tonne quota.
The U.S. Meat Export Federation said its London promotional events were a success, with activity including a reception at the U.S. Embassy, a trade dinner at Smith & Wollensky steakhouse and visits to key UK retailers including Costco and Marks & Spencer.
The first shipments of US beef under the new duty free quota arrived in March, marking the first zero duty access to the UK since Britain left the EU in 2020. The renewed access is expected to help US exporters rebuild business with British importers, foodservice operators and retailers.
Retail is also becoming a bigger focus. Costco is trialling US grain fed beef in the UK and using in store tasting demonstrations to introduce shoppers to the difference between American grain fed beef and the grass fed beef more familiar to many British consumers.
For the UK trade, the development could add more choice at the premium end of the beef market, particularly for steakhouse, foodservice and retail buyers looking for consistent eating quality and alternative supply options.
Source: BEEF Magazine / U.S. Meat Export Federation | 4 May 2026
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