UK Offal Market Worth £244m: New Opportunities at Home and Abroad
Red Meat Offal: A Growing Asset in UK and Global Markets
Published: 21 July 2025
Source: AHDB (Agriculture and Horticulture Development Board)
Red meat offal continues to deliver significant value to the UK meat industry—both at home and abroad—according to new analysis published by the Agriculture and Horticulture Development Board (AHDB).
Domestic Market: Modest Growth, Loyal Consumer Base
In the year to 15 June 2025, UK consumers spent £30 million on primary red meat offal, up 1.8% in value despite a 7.9% drop in volume to just over 6,000 tonnes. The most popular cuts remain liver, particularly lamb, followed by pork and beef varieties.
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Lamb offal made up more than half of all offal sales.
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Pork accounted for around 30%, and beef 19%.
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Roughly 11% of UK households bought offal during the period.
While older shoppers (aged 55 and over) represent the largest offal-buying demographic—accounting for 75% of all purchases—volumes among retirees declined by nearly 7%. In contrast, there was growth in offal purchases by families with children, signalling emerging opportunities among younger, value-conscious consumers.
Export Market: A £244 Million Trade Channel
UK offal exports totalled £244 million in 2024, with pork leading the way. These exports are essential to maximising carcass value and ensuring full utilisation of each animal, especially as global demand for affordable protein continues to grow.
Breakdown by category:
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Pork offal generated £162 million in export value, with over half going to China. The EU and Philippines were also key destinations.
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Beef offal rose to £70 million, up from £61 million in 2023. France, Canada, the United States, Japan and Ghana were among the top markets.
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Sheep offal contributed £12 million, with 77% of exports heading to EU countries.
The AHDB noted that a significant portion of this trade involves fresh rather than frozen products, especially in sheep offal exports to the EU. Maintaining this export capacity is critical to the ongoing financial health of UK meat processors and producers.
Opportunities for the Trade
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Consumer education and innovation: There is scope to broaden domestic appeal by developing ready-to-cook formats and marketing the health and sustainability benefits of offal.
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Export diversification: While China and the EU remain key markets, further trade opportunities exist in emerging economies with high demand for affordable cuts.
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Supply chain optimisation: As retailers and processors face pressure to maximise value, offal remains a commercially and environmentally valuable channel.
The full AHDB report, including export data and consumer insights, is available on the AHDB website.