South West farmers finishing Beef Shorthorn-sired cattle will have the first-time opportunity from March 2021 to supply the Morrisons Shorthorn Beef Scheme and receive premiums of up to 30p/kg.
Due to the growing volumes of Shorthorn-sired cattle located in the Cornwall, Devon and Dorset area, a collection centre will be held once a month, to supply prime cattle into Woodheads Spalding abattoir. Transport will be arranged via Woodheads at a discounted fee.
Jessica Tomley, livestock buyer at Woodheads, Morrisons, said: “The Morrisons scheme currently sources cattle for kill on a weekly basis in central England and Scotland to supply the Shorthorn Beef brand throughout Morrisons stores across the UK.
“However, as the initiative is continuing to expand and build momentum, we are now actively looking for new farmers to join our producer group across the South West of England.
Athwenna Irons / Devon Live