FRA Conference and Awards 2026 | Harrogate
| Location: | Cedar Court Hotel Harrogate & The Pavilions, Great Yorkshire Showground, HG2 8NZ |
| Starts: | 10 Mar, 2026 at 9am |
| Ends: | 12 Mar, 2026 at 5pm |
FRA Conference and Awards 2026 – Harrogate
Dates: Tuesday 10 March – Thursday 12 March 2026
Location: Cedar Court Hotel & The Pavilions, Great Yorkshire Showground, Harrogate, North Yorkshire, HG2 8NZ
Event Overview
The FRA Conference and Awards 2026 is presented by the Farm Retail Association and is a premier gathering for farm and retail food businesses. The theme for 2026 is “Cultivating Customers: Growing Footfall and Return Visits”, focusing on strategies to attract more visitors and build repeat business.
What’s Included
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Welcome Evening (Tue 10 March): Networking dinner and informal social gathering in Harrogate.
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Farm Retail Tours (Wed 11 March): Visits to leading farm retail operations in the region.
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Awards Dinner (Wed 11 March evening): Celebration of excellence in farm retail with prize-giving.
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Conference & Trade Exhibition (Thu 12 March): Full-day sessions of expert speakers, workshops and trade stands.
Who Should Attend
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Farm shop owners, butchers, deli and café operators
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Foodservice and retail suppliers in frozen, chilled, ambient goods
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Distributors and wholesalers looking to engage with farm-retail channels
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Retail consultants, trade bodies and industry professionals
Why Attend
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Gain practical insights and proven strategies to increase visitor numbers and loyalty
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Network with industry peers and suppliers in a collaborative setting
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Explore new products, solutions and partner opportunities through the trade exhibition
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Celebrate national awards in farm retail and raise your company’s profile
Key Event Details
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Venue(s): Cedar Court Hotel Harrogate & The Pavilions, Great Yorkshire Showground, HG2 8NZ
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Dates: 10–12 March 2026
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Theme: Cultivating Customers: Growing Footfall and Return Visits
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More Info / Tickets: Via the Farm Retail Association event portal