BBC Good Food Show Winter 2026 | Birmingham
| Location: | NEC Birmingham, UK |
| Starts: | 26 Nov, 2026 at 10am |
| Ends: | 29 Nov, 2026 at 4pm |
The Good Food Show Winter
The Good Food Show Winter is a seasonal UK food and drink exhibition celebrating premium products, artisan producers, and festive food innovation. Held annually during the winter period in the UK, the event brings together food brands, chefs, and producers showcasing high-quality retail and gift-ready food products.
While primarily consumer-facing, The Good Food Show Winter remains relevant for wholesalers, manufacturers, and food traders tracking seasonal trends and premium food demand. The event highlights innovation across chilled, ambient, frozen, and speciality food categories, with a strong focus on gifting, indulgence, and festive product ranges.
The Good Food Show Winter offers valuable insight into consumer purchasing behaviour ahead of Christmas and the New Year. Exhibitors include food producers, ingredient brands, and specialist manufacturers, making the show useful for understanding packaging trends, premium positioning, and seasonal product launches.
👉 Official event website: https://www.goodfoodshow.com/winter/
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