Marketing Assistant | Bury
| Company: | Cranswick Country Foods |
| Location: | Greater Manchester |
| Salary: | Competitive |
Role: Marketing Assistant
Hours: 8.30am to 5pm, Monday to Friday
Location: Bury
Type: Permanent
Who are we?
At Cranswick Continental as explorers of great taste, we pride ourselves on delivering delicious, authentic tastes. Headed by Italian-born food expert Vaz Frigerio our sourcing team scours the continent and further afield in search of great food and great food producers. Over the years, our culinary adventures have allowed us to build partnerships with specialist producers; from Emilia-Romagna’s finest meat curers to Andalucia’s most sustainable olive growers.
From our state of the art site in Bury we bring together these wonderful continental foods and pack them in an efficient, sustainable and relevant format for the UK consumer to enjoy.
Main Purpose of the Role
- To drive profitable sales growth through strategic category planning & innovation, insight and consumer understanding
- To improve communication across the wider business to celebrate success and inform
Key Responsibilities
- To prepare monthly/quarterly market updates on key categories to inform the wider business on performance using Kantar and other data/insight sources
- To manage the Brandbank image library
- To lead the coding of the Kantar database
- To maintain category boards
- To track and communicate changes and trends in foodservice and restaurant menu’s
- To complete audits as required to feed into category projects including seasonal reviews
- To support the wider marketing team to deliver growth through category management
- To talk with authority about the markets we operate in – size, dynamics, consumer & behaviour
- Evolve our understanding of the consumer through qualitative & quantitative research
- Monitor and track performance (Panel and EPOS data sources)
- Identify opportunities for growth through data & insight driven category strategies
- Work closely with NPD to develop market leading, consumer driven innovation
- Develop profitable promotional strategies
- Complete post implementation reviews on innovation, range changes and seasonal periods
- Recommend tactical quick wins to the sales team (ranging / promotions etc)
- Present category opportunities in a compelling way
- To maintain canteen screens and the Company newsletter with relevant news stories about continental.
This could be a fantastic opportunity for any recent graduates who have ambition and creative flare!
We are an equal opportunities employer. At Cranswick we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about.
Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill, then please still make yourself known to Cranswick. We’d love to hear from you so we can assess this.
We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
More details Share on X