National Sales Manager | UK wide (remote/national with regular travel)
| Company: | ABP UK |
| Location: | Nationwide |
| Salary: | Competitive |
National Sales Manager – UK | Meatex Jobs
National Sales Manager role with national remit and regular travel, offering a competitive salary plus car and bonus. Join ABP UK in a senior leadership role driving national sales strategy, team performance, and growth across the beef supply chain.
Job Overview
Role: National Sales Manager
Location: UK-wide (remote/national with regular travel)
Salary: Competitive + KPI bonus
Hours: Full-time, permanent
Company: ABP UK
Department: Finishing Team
Reports to: National Operations Manager
Direct Reports: 1 Sales Team Leader, 6 Business Development Managers, 2 Technicians
ABP UK is recruiting a National Sales Manager to lead and develop a high-performing national sales team. This is a strategic, hands-on leadership role responsible for delivering growth, strengthening customer relationships, and executing the national sales strategy across the UK agriculture and beef sector.
Key Responsibilities
Leadership & Team Development
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Lead, coach, and develop a national team of Business Development Managers
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Set clear objectives, KPIs, and activity standards aligned to business goals
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Conduct regular one-to-ones, team meetings, and biannual performance reviews
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Foster a culture of accountability, collaboration, and high service standards
Sales Strategy & Execution
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Develop and deliver the national sales plan in line with company objectives
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Identify new business opportunities and support regional growth
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Oversee the full sales cycle through the BDM team, ensuring strong conversion
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Manage key national accounts and support high-value negotiations
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Monitor market trends, competitor activity, and regional performance
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Provide feedback to marketing on opportunities and areas for improvement
Financial & Performance Management
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Exceed national sales targets and growth objectives
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Forecast sales performance and opportunities by product type
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Report on pipeline, performance, and insights to the National Operations Manager
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Analyse sales data to identify improvement areas
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Oversee debtor management through the BDM team
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Review Oxbury accounts and manage customer credit limits
Customer & Stakeholder Engagement
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Build and maintain strong relationships with key customers and partners
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Work cross-functionally with rearing, procurement, and finance teams
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Represent the business at industry events, trade shows, and networking activities
Key Performance Indicators (KPIs)
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Achievement of national sales targets and TB infrastructure growth
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Growth and retention of existing customer accounts
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BDM team performance, CRM usage, and debt management
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Reduction of animals outside the programme to 1% or lower
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Attendance at industry events and shows
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Fewer than 5% of customers with debt over 90 days
The Ideal Candidate
Essential:
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Proven experience leading a field sales or business development team
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Track record delivering national sales targets
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Strong understanding of UK agriculture and the beef industry
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Excellent leadership, coaching, and people management skills
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Strong commercial and analytical capability
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Exceptional communication, presentation, and negotiation skills
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Proficient in CRM systems and Microsoft Office
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Willingness to travel nationally
Desirable:
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Experience within an integrated supply chain
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Knowledge of farm management software
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Understanding of finance for farmers
Personal Attributes
You will be:
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Results-driven with a passion for growth and innovation
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A strategic thinker with a hands-on leadership style
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A collaborative leader who leads by example
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Adaptable, proactive, and solutions-focused
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Professionally credible with high integrity
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Aligned to the mission of transforming beef farming sustainably
Remuneration & Benefits
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Competitive base salary
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KPI-related bonus
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Company car
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Laptop, mobile phone, and tablet
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Ongoing professional development and training
Company Information
ABP UK is part of the ABP Food Group, one of Europe’s leading agri-food businesses. The group is committed to quality, sustainability, and innovation across the beef supply chain, supporting farmers and customers nationwide.
Equal Opportunities
ABP UK is an equal opportunities employer. We welcome applications from all backgrounds and are committed to building a diverse and inclusive workplace.
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