The 2021-2026 strategy [PDF] lays out AHDB’s plans for the next five years as it embarks on a ‘major change’ to improve value for levy payers.
A ballot will be held every five years on the future of the levy, as AHDB says it is ‘committed’ make the organisation accountable to farmers and growers.
The detail around the ballot process is currently under discussion with Defra, which is legally responsible for it.
A new online service will be also launched for levy payers to leave feedback, review AHDB’s performance and talk to technical specialists.
The levy board says it will work with horticulture and potato growers and the supply chain to design a ‘modern levy system’.