The annual week-long celebration of UK lamb will be returning next month for an eighth year, with sheep producers set to shine a light on the sustainability of their sector.
Love Lamb Week, running from 1-7 September, aims to remind consumers of the taste and quality that UK lamb brings to the dinner table.
The popular initiative will focus on how lamb is ‘naturally delicious’ and due to the country’s climate and landscape, with plenty of rainfall and grass, the UK is an ideal place to produce lamb sustainably.
As in previous years, the industry-wide initiative is supported by groups such as AHDB, Hybu Cig Cymru (Meat Promotion Wales), Quality Meat Scotland and LMC in Northern Ireland, among others.
AHDB Head of Marketing, Carrie McDermid said: “We are delighted to be supporting Love Lamb Week for an eighth year.
“It provides us all with the opportunity to celebrate UK lamb, a family favourite due to its superior taste and quality and shine a light on our world-class food and farming standards.
by Farming UK / AHDB