Nestle SA is jumping into the fake-meat business in China, seeking to revive weakening sales there by grabbing market share in the world’s biggest pork-consuming nation.
The Swiss company Wednesday introduced a range of plant-based meat alternatives in China under its Harvest Gourmet brand, Bloomberg reports.
Six options including kung pao chicken and braised meatballs will be available later this month on Alibaba Group Holding’s Tmall online platform and in its Hema supermarket chain in Beijing and Shanghai, before being rolled out more broadly.
The food maker has a factory in the northern Tianjin that will make products such as faux burger patties and pork mince for restaurants and other food service providers.
“The food sector is undergoing a quiet revolution as healthy, nutritious and environmentally friendly foods are gaining an increasingly large share of the market,” said Rashid Qureshi, chief executive officer of Nestle’s Greater China Region, in an email.