New ‘bounce back’ plan aims to boost UK agri-food exports

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The government has announced a package of measures to boost British food and farming businesses looking to export following the Covid-19 crisis.

The ‘bounce back’ package aims to ‘turbo charge’ UK food and drink exporters as dozens of countries begin to recover from the coronavirus.

Physical and virtual events will be part of the plan, including an overseas virtual buyer trial, a ‘Smart Distance Selling Process’ and a package of ‘Ready to Trade’ Exporting Masterclass webinars.

It includes the promotion and showcasing of British produce to new export markets, identifying opportunities and strengthening existing relationships.

Defra and the Department for International Trade (DIT), which are spearheading the package, said the plan would support farmers, manufacturers and agri-tech firms.

The agriculture, food and drink sector is the UK’s largest manufacturing industry, contributing £121bn to the economy in 2018 and supporting around 4m jobs.

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