Goodman organic beef hits supermarket shelves in the Philippines
Irish beef is to be sold to retail in the Philippines for the first time this week.
The beef, which is organic is being supplied by Good Herdsmen, ABP’s Organic Division, is now being sold by Healthy Options the country’s largest organic health foods retailer, which has 33 stores across the Philippines, including 24 in the capital Manila.
The striploin, ribeye and T-bone cuts are being marketed as hormone-free, raised on family farms, with farm to table traceability.
Commenting on the deal Malcolm Leoi, Bord Bia’s Market Specialist for South East Asia said “The Philippines offers significant growth potential for Irish beef, and heading up this EU campaign is recognition of Ireland as an exporting country with a strong history of promoting and supplying quality beef that is sustainably produced.
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