Welsh-produced lamb ‘a family affair that must be protected’

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Farmers have said Welsh-produced lamb is a ‘family affair that must be protected’ ahead of the annual Love Lamb Week taking place next month.

The industry-wide initiative will focus on emphasising the nutritional benefits of UK-produced lamb and its role in sustainable meat production.

It will run from 1 to 7 September and is supported by the likes of the AHDB, the National Sheep Association (NSA) and the NFU.

The initiative was set up in 2015 by the late Rachel Lumley, a passionate Cumbrian sheep farmer who campaigned for greater publicity for the meat.

The Farmers’ Union of Wales (FUW) has called on the public to get behind the campaign as Welsh lamb was a ‘family affair from start to finish’.

But it urged the government to safeguard those family farms that produced the meat, especially against the backdrop of Covid-19 and Brexit talks.

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