Cost of living crisis driving down meat sales
The cost of living crisis is forcing consumers to cut back on their meat intake, according to AHDB analysis.
Inflation is now neck and neck with health as the top driver of meat reduction, the levy board says.
Consumers who believe that beef and red meat currently have good prices and offers has now reduced to only 10% and 6% respectively.
High prices are particularly damaging for cuts such as roasting joints and steaks where higher prices are a barrier for many consumers.
Consumers may choose to opt for cheaper cuts such as, but AHDB’s consumer tracker is showing larger proportions of the public now perceiving mince as expensive, rising from 11% to 19% over the last 12 months.
Demand for hind quarter cuts is likely to drop further as inflationary pressures are also likely to put a brake on food service recovery.
by Farming UK
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