Defra rolls out Romania-specific ASF campaign
The government has followed advice from the pig sector to introduce an African swine fever (ASF) campaign targeting the UK’s Romanian community.
Defra is working with a specialist marketing agency on communications with the Romanian community, such as Romanian language publications and signage at ports and airports.
The National Pig Association (NPA), which has been engaging with the roll out of the communications, said better targeting would help curb ASF in the UK.
The deadly pig disease continues to circulate in Europe, with Romania having one of the highest infection rates.
It reported 34 outbreaks in domestic pigs between late-January and late-April, including a farm with more than 16,000 pigs.
Meanwhile, ASF was also detected in 219 wild boar during the period, according to the Animal and Plant Health Agency (APHA).
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