Russian poultry groups increasingly rely on halal to boost exports

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Russia sees a steady growth in halal food exports and hopes it will spur poultry sales to foreign customers in the coming years.

Russia’s largest meat producer, Cherkizovo Group, expects the country to get the green light this year to export poultry and livestock products to Malaysia where there is an apparent demand for halal products, the company’s press office said. In addition, the company hopes for a rise in halal exports to the CIS region, the Customs Union and the Middle East.

In 2022, Russia’s halal food exports jumped by 24% compared with the previous year, Sergey Levin, Russian deputy agricultural minister, outlined during an industry conference in Kazan.

In the countries of the CIS and the Customs Union, where the Muslim culture of consumption prevails, poultry meat from Russia still accounts for only 8% of consumption and 35% of imports, Natalya Bartnovskaya, director of the foreign economy department of Cherkizovo Cherkizovo’s trade house pointed out.

“Although we are the closest neighbours [with CIS countries] and conscientious manufacturers of halal products, in these countries, the main imports today come from the United States. There are all prerequisites for a rise in deliveries [from Russia],” she said, adding that to make this happen, a recognition of the Russian product by the halal certification bodies of the CIS countries and the Customs Union is needed.

 

Poultry World

 

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