Australian meat ad labelled ‘best in history’
An Australian meat advertisement making fun of the population’s generational gap has gone viral and some viewers are calling it the “best ad in history.”
The advert titled “The Generation Gap” was released on Sunday (7 December) by “Australian Lamb”, which is operated by Meat and Livestock Australia.
Every year the firm releases ads ahead of Australia Day to celebrate and promote people eating the meat. This year’s ad features a series of physical land fissures separating each generation onto their own island and growing wider each time one picks on another.
The three-minute ad begins with a shot of an older man on a bike, throwing a newspaper on the ground, which reads, “Print media is booming in Boomertown. Newspapers still relevant.”
Writing on X, formerly known as Twitter, one user wrote: “The 2024 Australia Day lamb ad is genuinely excellent. One of the best ads I’ve seen in years.”
“I guess Australia relishes lamb. Brilliant ad to convey its popularity: a literal portrayal of it bridging the generation gap,” another user wrote.
A third user wrote: “I love the Australian lamb ad has gone viral and Americans/Brits are confused.”
Faiza Saqib | The Independent
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