Nearly all households continuing to buy meat despite budget squeeze

Huge numbers of the public are sticking with meat despite the squeeze on domestic food budgets, according to consumer research.

Some 97 percent of all households are still buying red meat despite the pressures on the family purse, Kantar figures show.

Avneet Chana, Kantar’s strategic insight director, said almost 85% of all red meat was consumed “for enjoyment”.

She said that this was the motivating force behind sustained sales at a time when most were feeling the economic pinch

“One thing that does come up in every piece of research that we do is that we do things because we enjoy them,” she explained.

“We won’t eat something if we don’t like the taste of it – and red meat ranks really high on consumption for enjoyment.”

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