British pork exporters on a mission in California
British pork exporters have taken the first steps towards maximising new opportunities in California following the introduction of the controversial Proposition 12 legislation in the state.
California’s Prop 12 legislation came into force on January 1, establishing stricter production standards including the provision of greater freedom of movement for pigs. Prop 12 bans the sale of pork from the offspring of sows kept in pens that do not provide 24 square feet per sow. The legislation prevents the sale in the State of pig meat that does not meet the new criteria.
Only a small fraction of US pig producers are compliant – just 4%, according to one report, with the new regulations, therefore, opening up opportunities for other countries to supply a state with a population of around 40 million.
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