German meat group Westfleisch adds to pet-food portfolio

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German meat giant Westfleisch has expanded its pet-food arm with the acquisition of local specialist The Petfood Company.

Financial details of the deal were not disclosed.

Westfleisch already does business in dry pet food, selling products under its Dog’s Nature brand.

The Petfood Company, based in Bocholt in western Germany, focuses on wet pet-food products and manufactures for private-label clients.

“With this takeover, we have taken a further step towards extending our own value chain,” Westfleisch CEO Dr Wilhelm Uffelmann said.

 

Eszter Racz | Just Food

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