Great British Beef Week set to launch for its 14th year
The Agriculture and Horticulture Development Board (AHDB) has announced that Great British Beef Week (GBBW) will launch on Tuesday 23rd April 2024.
The week will commence in order to celebrate the “iconic” flavours and versatility of British beef and the sustainable practices of beef farmers.
Now in its 14th year, the Great British Beef Week was founded by Ladies in Beef (LiB), and looks to “unite all sectors of the beef industry.” AHDB said that it is an opportunity to showcase creativity and delight customers with “unique” beef dishes.
As part of the celebration, AHDB is hosting a ‘British Beef Re-imagined’ on-farm event, demonstrating the field-to-fork journey.
The event will be held on Tuesday 16th April and will include butchery and cookery demonstrations, highlight current trends and share menu development ideas.
Guests will also be taken on a farm walk that will highlight some of the environmentally friendly practices of British beef farmers.
During the Great British Beef Week, AHDB said it is encouraging sectors of the beef industry – farmers, retailers, butchers, farm shops, pubs and restaurants – to get involved by “reimagining” British beef and creating their own unique menus for the week. Recipes can also be shared on social channels using the #GBBW24 and #NaturallyDeliciousBeef.
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