The outlook for global poultry markets in 2024 - Rabobank

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The outlook for global poultry markets in 2024 is moderately positive, with demand expected to gradually recover.

Here are some key points from Rabobank’s report:

Demand Recovery: There’s an anticipated shift from consumer focus on prices to a recovery in demand for value-added poultry and improved demand in foodservice ¹.
Operational Challenges: Feed costs have decreased by 15% to 25% compared to 2023 levels, but global commodity prices seem to have reached their lowest point due to various factors including geopolitics and weather events ¹.
Trade Flows: Potential distribution challenges due to geopolitical tensions could impact global trade, with rising costs and delayed supply ¹.
Avian Influenza (AI): AI risks will shift to the Southern Hemisphere, and countries like Brazil and Thailand will be closely watched due to their role in global market conditions and trade flows ¹.
Market Growth: The market is forecasted to grow by 1.5% to 2%, which is a sign of recovery from 2023’s 1.1% growth rate ².

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