What is Great British Beef Week?

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Great British Beef Week 2024.

Great British Beef Week (GBBW) is a nationwide campaign in the UK that celebrates the versatility and exceptional taste of British beef.

It also highlights the commitment and dedication of British beef farmers to sustainable practices.

The 14th annual GBBW is set to begin on Tuesday, 23 April 2024, and aims to inspire families to enjoy British beef in various dishes, from traditional Sunday roasts to innovative recipes incorporating global flavors1.

The campaign is supported by various organizations, including the Agriculture and Horticulture Development Board (AHDB), and features collaborations with food influencers, sharing of farmer stories, and promotional events to raise awareness of British beef’s quality and sustainability.

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