Welsh producers to highlight sustainability during Great British Beef Week
According to Hybu Cig Cymru – Meat Promotion Wales (HCC), Welsh Beef producers will highlight the sector’s sustainability credentials during Great British Beef Week, held 23-30th April.
The nationwide campaign was created by Ladies in Beef, and founded by Devon beef producer Jilly Greed and former NFU president Minette Batters. Supported by various trade bodies, the campaign will celebrate the versatility and taste of home-produced beef, while highlighting the commitment and dedication of beef farmers to sustainable practices.
HCC’s campaign executive Philippa Gill said: “Without the abundant rainfall we have here in Wales, the Welsh Beef story wouldn’t be what it is today. Beef cattle in Wales are overwhelmingly reared in non-intensive farming systems, using Wales’s natural resources – water and grass.
“PGI Welsh Beef has an incredible story to tell – from the people who produce it, the sustainability and environmental credentials of our Welsh Beef, as well as its versatility and great taste. Those are all things that HCC is going to champion and amplify during the week – taking a multi-pronged approach to highlighting the uniquely Welsh credentials which we know resonate so well with consumers.”
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