Aldi overtakes Morrisons as fourth biggest supermarket
Aldi has increased its market share as shoppers tighten their purse strings in response to the rising cost of living.
Aldi has overtaken Morrisons to become the fourth biggest UK supermarket, with Lidl the fastest growing grocer for the fourth month in a row.
The discounters are benefitting as people tighten their purse strings, with Aldi now ending the ‘traditional big four’.
Kantar data showed Aldi sales rose by 18.7 per cent in the 12 weeks to September 2022, reaching a 9.3 per cent market share. Lidl grew sales by 20.9 per cent and its market share has increased to 7.1 per cent as the sixth largest grocer.
Back at the start of the 2010s, Tesco, Sainsbury’s, Asda and Morrisons accounted for over three quarters of the sector.
By Alex Black / Farmers Guardian
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