Irish Beef launches in the Philippines

Organic Irish beef, supplied by Good Herdsmen, is now being sold by Healthy Options, the Philippines largest organic health foods retailer.

The striploin, ribeye and T-bone cuts are being marketed as hormone-free, raised on family farms, with farm to table traceability. Healthy Options has 33 stores across the Philippines, including 24 in the capital Manila.

Malcolm Leoi, Bord Bia’s Market Specialist for South East Asia, commented: “Since the market opened for Irish beef in 2014, Bord Bia has been steadily building relationships between Irish beef suppliers and key trade customers in the Philippines. We are now leveraging these trade relationships to launch Irish beef for the first time in the Philippine retail channel.

“Irish beef is the perfect fit for Healthy Options with its focus on health and sustainability-conscious consumers in the Philippines. This partnership will also raise awareness of the premium nature of grass-fed Irish beef, sourced from Quality Assured farms, and fully traceability from farm to fork.”