Business Development Manager | Home Based

Company: Sofina Foods
Location: Home Based
Salary: Competitive
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The Role

To identify and significantly grow sales on Pork and Seafood to agreed volume targets across a portfolio of existing and new Foodservice National Account customers including Direct Chain End Users and Business to Business accounts.

Company Information

Sofina Foods is more than just a food company. It’s a place where you can grow your career, learn new skills, and make a positive impact on the world.

With a wide range of meat and seafood products that delight consumers worldwide, Sofina Foods is always looking for talented and passionate people to join its team of over 13,000 employees across 40 sites in Canada and Europe, including Young’s Seafood and Karro Food Group.

At Sofina Foods, you will be part of a culture that values innovation, quality, sustainability, and customer satisfaction. You will also have the opportunity to work with diverse and delicious products that are sourced responsibly and sustainably from over 50 different protein sources from 5 continents.

Sofina Foods has a 25 year history of excellence in the food industry and provides over 500 million meals for the global market every year.

Our vision is to be the most successful food company in the worldIf you are looking for a rewarding and exciting career in the food sector, Sofina Foods is the place for you.

Key Accountabilities

  •  Identify and win major volume new business opportunities across Pork and Seafood with Major Foodservice Chain accounts in QSR/Full Service Restaurant sectors, Sandwich Chains and Sandwich Manufacturing, Pub Groups, Coffee shop chains
  • Deliver your Budgeted volume Sales targets for the fiscal year
  •  Retain and negotiate major business contracts, annual trading terms
  • Contribute as a leading member of the Foodservice Commercial team in driving the Foodservice business towards rapid volume and profitable growth.
  •  Assume direct responsibility for all allocated Accounts.
  •  Ensure that all strategies and tactics agreed within the Foodservice team are implemented.
  •  Ensure the achievement of set targets and objectives, as agreed, as part of the Management Performance Review process.
  •  Develop and implement innovative sales and marketing strategies for customers in support of the agreed sales targets.
  •  Assume ownership of the budget and forecast process for your portfolio, and contribute essential customer insight to ensure high levels of customer service.
  •  Ensure regular and appropriate reporting and communication procedures are followed for all areas of responsibility in a timely manner.
  •  Attend regular Foodservice team meetings and provide regular business updates.
  • Develop and maintain key relationships in your accounts and market sectors and maintain a good understanding and knowledge of the UK foodservice market and relevant trends.
  • Participate fully in all authorised exhibitions and presentations

Skills and Experience Required

  • 5 years’+ experience of driving outstanding sales results within the Major Direct End User Foodservice sector.
  •  Experience of winning and building significant business growth in major Foodservice National Chain accounts in QSR/Full Service Restaurant sectors, Sandwich Chains and Sandwich Manufacturing, Pub Groups, Coffee shop chains


  • Competitive rates
  • Home Based
  • Online Benefits Hub
  • Life insurance
  • Company pension
  • Referral programme
  • Health & wellbeing programme
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