Beyond Meat is off the menu at Canada’s largest coffee chain

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The big picture: The move could be a bad omen for the artificial meat industry, perhaps signaling that consumers aren’t as willing to let go of their animal-based diets as originally anticipated. If that’s the case, it would indicate that we are looking at more of a fad or trend than a sustainable shift in consumer behavior.

Plant-based options from Beyond Meat are off the menu at Canada’s largest quick service restaurant chain after just a seven month run.

Bloomberg reports that Tim Hortons originally sold both the Beyond Burger and a Beyond Meat breakfast sandwich featuring the company’s imitation sausage. In September, however, operations were scaled back and Beyond Meat products were limited to the provinces of British Columbia and Ontario.

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