The big picture: The move could be a bad omen for the artificial meat industry, perhaps signaling that consumers aren’t as willing to let go of their animal-based diets as originally anticipated. If that’s the case, it would indicate that we are looking at more of a fad or trend than a sustainable shift in consumer behavior.
Plant-based options from Beyond Meat are off the menu at Canada’s largest quick service restaurant chain after just a seven month run.
Bloomberg reports that Tim Hortons originally sold both the Beyond Burger and a Beyond Meat breakfast sandwich featuring the company’s imitation sausage. In September, however, operations were scaled back and Beyond Meat products were limited to the provinces of British Columbia and Ontario.Read full article Share on twitter