Beyond Meat partners with supermarket Sainsbury to boost UK presence

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(Reuters) – Beyond Meat said on Thursday it has rolled out its plant-based meat burger in 372 Sainsbury stores and 41 Gourmet Burger Kitchen restaurants, in a move to boost its presence in the United Kingdom.

Demand for plant-based meat has grown as customers turn increasingly health conscious and concerned about the environmental impact of industrial animal farming.

“The UK continues to be a crucial part of Beyond Meat’s long-term growth strategy in Europe,” Chief Growth Officer Chuck Muth said.

The company earlier this year secured partnerships with UK-based Ocado, Holland & Barrett, and JD Wetherspoon.

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