Key US buyers to sample first shipment of UK beef
The first shipment of UK beef to the US in more than 20 years will be sampled by key buyers as part of an event aiming to boost British beef in America.
High-profile US chefs, butchers and members of the press will be targeted at the event, which will take place on Tuesday 13 October.
The following day will see importers, distributors and wholesalers sampling the cuts, in a bid to highlight the quality of British beef.
This first shipment to the United States comes after market access for UK beef was granted in March earlier this year.
Extensive efforts were made by both government and the farming industry to demonstrate food safety controls during British beef production.
The beef was flown to the US last week from a processing plant in Northern Ireland, marking a historic moment for UK beef exports in a deal worth £66m over five years.
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