Trading Standards and the red meat sector say they have taken ‘immediate action’ after imported Australian beef was mislabelled as Welsh in origin.
The case of meat mislabelling, widely reported on social media in recent days, was found in Llechwedd Meats, located in North Wales.
Hybu Cig Cymru – Meat Promotion Wales (HCC) and local Trading Standards officers in Anglesey visited the premises on Monday (18 October) to investigate.
Labelling errors were identified which would account for beef of Australian origin being mistakenly contained in packaging with the PGI Welsh Beef label.
In order to qualify and be labelled as Welsh Beef, the cattle must have been born and reared in Wales, be fully traceable, and be processed in a HCC-approved facility which is subject to regular audits.
HCC chief executive, Gwyn Howells said mislabelling meat was taken ‘very seriously, although ‘thankfully rare’.
“In this instance a packaging error was identified and we are reassured that measures have been put in place to prevent a recurrence,” he said.
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