Bord Bia secures EU funding for an organic beef and lamb campaign
Bord Bia has won two new EU contracts to promote organic EU beef and lamb and a separate campaign to promote EU mushrooms, as announced by the Department of Agriculture, Food and the Marine.
The combined value of the two campaigns is €5.7 million over three years. This comprises €3.96 million in EU funding and €1.73 million from Bord Bia and industry funding.
The organic campaign will invest €2.7 million (including VAT) in promoting organic beef and lamb in Austria, Belgium, Germany and Sweden, while the mushroom campaign will see €3 million (including VAT) allocated to promoting mushrooms across the UK.
Jim O’Toole, Bord Bia Chief Executive welcomed the additional funding support from the EU: “This will be the first EU co-funded campaign for organic beef and lamb and comes at a pivotal time for the sector, as we look to increase market demand in key markets. The domestic market is the most important market for organic horticulture, dairy and eggs, and we have recently invested in a €1 million organic campaign here in Ireland. Nearly two thirds of Irish organic beef is destined for export markets, while half of organic lamb is currently sold overseas.
This new funding will ensure we can support the development of four export markets for organic beef and lamb, identified by Bord Bia as having the greatest growth potential.”
Bord Bia
Read full article Share on twitter